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Search Engine Optimization

SEO “search engine optimization” is the process of improving your website’s ranking on major internet search engines like Google, Bing, and Yahoo. As the internet increasingly becomes the primary search tool for your potential customers, effective SEO will become more and more crucial to your company every year. The following chart from a study conducted by Optify in December, 2010, demonstrates just how important search engine rank is in influencing clicking behavior of your potential customers:Google Page 1 Clicking Behavior

This data shows that the first ten Google results received a staggering 89% of all click-through traffic. This means that if you are not on the first page of Google, almost 90% of your potential customers won’t find you.

How do you get on the first page of search engines and what does it cost?

There are several steps for effective SEO including making the text on your website more search friendly, building quality links from other websites to your own, discovering targeted keyword searches, and much, much more. Due to the complex nature of SEO, results are often slow and steady and you should be prepared to wait 6 or even 12 months before the full benefits of any SEO campaign are realized. That being said, SEO can be extremely profitable as you incur little to no advertizing costs once you are ranking well on search engines. To get a FREE SEO consultation, CONTACT US TODAY.

What about Google Places/Maps listings?

When searching for local businesses, Google often ranks businesses with Places/Maps listings above normal website listings. If you are a local business, ranking well in Google Maps is a vital part of your SEO.  We offer SEO services specific to Google Maps that can drastically improve your local business ranking. It is important to note that your website SEO and online reviews greatly influence your Google Places/Maps ranking. In order to get the best results, we strongly recommend you combine these services.

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